Questionnaire Design
SSG survey methodologists are skilled in all aspects of questionnaire design; they offer valuable perspective in condensing your research goals into an effective and impeccably designed questionnaire.
Questionnaire content and format may influence respondent behavior and affect data quality. We can help you minimize error and maximize your data quality by tailoring language, choosing a logical flow of questions, and formatting your questionnaire appropriately for its mode of delivery.
SSG can also assess your questionnaire’s effectiveness in large- or small-scale pilot studies, focus groups, cognitive interviews and usability tests. These methodologically sound qualitative evaluations lay the foundation for the collection of relevant, high-quality data before your study is fielded.
