Benchmarking
Benchmark reports compare an individual’s responses to your survey to the normative data collected from all other respondents. These reports may be used to investigate whether a sub-population responds differently than the general population. The respondents themselves are often interested in this information, and SSG can help you entice them to participate by providing a high-quality, personally tailored report as an incentive.
SSG can generate benchmarked data during the administration of the instrument or after data collection is complete.
